Published: January 16, 2026
Are you planning to buy or sell property at the foot of Mount Biokovo? The Makarska real estate market is entering a new, more mature phase in 2026. Following years of explosive growth, the focus is shifting from quantity to quality, energy sustainability, and micro-location.
In this article, we provide precise data on average prices per square meter, market trend analysis, and expert predictions for 2026.
What is the price per square meter in Makarska in 2026?
According to current data from early 2026, the average asking price for residential real estate in Makarska is €4,150/m².
However, it is important to note that prices vary depending on the type of property and its distance from the sea:
- New Construction (West part of town): €4,200 – €4,800/m²
- Older Apartments (requiring renovation): €3,200 – €3,600/m²
- Luxury Villas and First Row to the Sea: €6,000 – €8,500/m²
Key Trends in the 2026 Real Estate Market
The market in 2026 is no longer characterized by "mass buying," but rather by calculated investments. Here are the three main factors shaping prices:
1. Stabilization Instead of Sudden Growth
While 2024 and 2025 saw double-digit growth, in 2026 we expect price stabilization. Growth will remain at a level of 3% to 5%, tracking the inflation rate and construction costs, while the number of transactions (sales volume) will slightly decrease due to more selective buyers.
2. Energy Efficiency as a Priority
Buyers in 2026 are looking beyond the price per square meter to consider long-term costs. Properties equipped with solar panels, heat pumps, and premium insulation achieve up to 15% higher prices compared to energy-inefficient buildings.
3. Impact of the New Tax Framework
The introduction of the real estate tax in Croatia has further influenced the market. Owners of "dead capital" are increasingly opting to sell or enter long-term rentals, which has somewhat increased the supply of second-hand apartments. However, new construction prices remain firm due to high material costs and labor shortages.
Price Comparison by Neighborhood in Makarska (2026 Projection)
Makarska is expanding spatially, and each part of the city offers specific advantages for investors.
| Neighborhood / Location |
Average Price (2025) |
Expected Price (2026) |
Trend |
| West (Zelenka/Požare) |
€3,950/m² |
€4,100/m² |
Moderate Growth |
| Center / Riva |
€5,200/m² |
€5,450/m² |
Stable |
| East (Dugiš) |
€3,400/m² |
€3,550/m² |
Stable |
| Veliko Brdo (Villas) |
€4,600/m² |
€4,850/m² |
High Demand |
Frequently Asked Questions (FAQ)
Is it worth buying an apartment in Makarska in 2026?
Yes, especially if you are targeting long-term tourist rentals or capital preservation. The Makarska Riviera remains one of the most sought-after destinations for foreign buyers (particularly from Germany, Austria, and Scandinavia), ensuring high property liquidity.
Will real estate prices drop in 2026?
A significant drop in prices in Makarska is not realistic. Limited construction space (the "geographical sandwich" between the mountain and the sea) and stricter urban planning regulations keep supply low, which supports high prices despite cooling demand.
What are foreign buyers looking for in Makarska?
In 2026, foreign buyers are primarily seeking luxury apartments with panoramic views and modern villas with pools in the Veliko Brdo area. Legal certainty and "turnkey" solutions are of high importance to them.
Conclusion: What to expect by the end of the year?
The Makarska real estate market in 2026 is a market of quality. The era where "every square meter had a buyer" is behind us. If you are selling, invest in modernization and a realistic valuation. If you are buying, focus on new construction with high energy class certification.
Would you like a personalized valuation of your property in Makarska or assistance in choosing an investment? Contact local agencies that follow the latest 2026 trends.
Note: Data is for informational purposes only and is based on market projections and currently available listed prices.
